Sponsorships
Sponsorships
"We've advertised in many print publications and found that the response from our Knitter's Review ad beat out all of them combined in bringing online traffic to our store."
NewYorkKnits.com
How to advertise
To get answers to questions or a copy of our 2007 Ad Program Description, simply email us for more information.
Our readers
We send our email newsletter every Thursday to over 35,000 subscribers
across the United States and Canada, as well as the United Kingdom, Australia, New Zealand, South Africa, and other countries.
Our extremely active online forum—profiled in Lela Nargi's Knitting Lessons—is home to over 62,000 members from around the world. They have made nearly 620,000 posts since the Forums were started in November 2001.
Our newsletter readership grows on average 14% per year. Each reader has opted in to receive our weekly email update, and our unsubscribe rate is less than 0.5%. Forum subscriptions grow at a similar rate.
Readers and forum members include novice to experienced knitters, yarn shop owners, knitwear designers, publishers, yarn producers, and fiber-animal breeders. Many of our readers also actively spin, weave, sew, crochet, and/or quilt their own textiles and garments.
Sponsorship basics
We offer three sponsorship opportunities: email Newsletter sponsor, Forum sponsor, and our sponsor Gallery. Each is designed to give advertisers a prime position for maximum exposure to
our readers.
Newsletter sponsorship includes:
- A maximum of three ads are located in the right column of the weekly newsletter that gets emailed to more than 35,000 subscribers, giving you the exclusive attention of our readers
- A prominent headline reads "This week's sponsors by"
- Your ad can include an image, text advertising message, or both
- Your ad is archived within the original newsletters on our Web site indefinitely, opening you up to an ongoing audience.
Forum sponsorship includes:
- Ad placed at the top of the right column of all forum pages (excluding pop-up pages)
- A prominent headline reads "This week's bandwidth kindly brought to you by"
- Your ad can include an image, text advertising message, or both
- You will be given a username and password to access your private stats and reporting area on our servers
- Your ad will be served in rotation with others, typically about three
Gallery sponsorship includes:
- Business card or promo ad displayed on special Sponsor Gallery page
- Your ad linked to from the weekly KR Newsletter and from with the Forums, as well as from every page of our website in the left column
- Affordable and effective
Rates and availability
Contact us if you're interested in learning about our rates and availability for sponsorships. Please indicate which type of sponsorship you're interested in, as well as a little background on your business.
The Knitter's Review offer
Knitter's Review readers are motivated, technologically savvy consumers
at their computer reading the newsletter or chatting in the Forums. This increases the likelihood that they will click through to your site. Print readers are most often away from a computer while reading a magazine advertisement.
Web site traffic
Knitter's Review receives an average of more than 790,000 visits each month. Visitors make more than 3.2 million pageviews and over 11.1 million hits.
Suitability
We are pleased to accept advertising focused on knitting, spinning, weaving, crochet, or other topics of obvious interest to our readers.
We do not accept sexually oriented advertising, nor advertising for programs that offer quick riches. In addition to those two categories, we also reserve the right to reject any ad for any reason if we do not believe it serves the interests of our readers.
Reporting
We can provide click-through tracking of links, which
use a redirect with our domain name. While we do not provide regular third-party audits, we will work with our advertisers and their auditors to assure them of the integrity of our system.
Click-through rates
Knitter's Review is a very targeted site, and it's
reasonable to expect click-through rates to be substantially above industry
averages—although we cannot guarantee a specific percentage—if you approach our audience correctly. Actual results bear this out. The industry average is 0.5%, whereas our email newsletter sponsors have seen as high as 7%. Forum sponsors can expect highs of over 600 and lows below 100.
Click-through rates depend almost entirely on the strength of the concept you present, its appropriateness for our readers, and the quality of your creative. We find that sponsors offering a special discount or free gift to readers have historically seen higher clickthrough rates. Personalized ad landing pages that welcome Knitter's Review readers also improve results.
Learn more
If you have further questions or would like to reserve ad space with us, simply email us for more information.